Danielle spoke with Andy Starr, Managing partner of Level C, an education program teaching principles of modern brand to business professionals, which he co-founded with international brand expert and author Marty Neumeier. Andy helps clients outmanoeuvre competition and conditions in their markets, and make marketing, advertising & PR content work better, land stronger, and drive real results. KEY TAKEAWAYS Disruption is something that Andy is really passionate about so he and Danielle talked about what this really means and why it’s so important. Andy explained to Danielle how his collaboration with Marty Neumeier began and how Level C originated from his personal circumstances at the time. Branding hasn’t always been Andy’s thing. He’s a trained musician, majored in English Literature, worked in finance and studied law before coming to the world of brand. Andy spoke about how his branding classes with Marty work, why they are different from traditional teaching and how they teach you how to think about brand. BEST MOMENTS ‘These days, if you're a brand, if you're a business and you're trying to stand out and you think that just being different will get you there, we make an argument that it won't, that it's not enough’. ‘Creative thinking, strategic thinking, design thinking - more and more so called experts and coaches and mentors out there, they've been doing the whole how to do thing - how to do this, how to use this template. More and more of them have been trying to copy us now and it's kind of weird because they end up almost completely contradicting what they were doing just a couple of years ago’ ‘I won't work with anyone now who won't acknowledge that this is what I'm doing, who won't allow me to have the opportunity to teach them how to be a great client, teach them where I'm coming from right now’. ‘We believe that creativity is more valuable in problem solving than just being more productive, but it needs more people who are able to think about what they do before they do it, while they do it, and after they do it’. ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle spoke with Simon Dixon, co-founder of DixonBaxi, which is a global agency that's worked with clients like AC Milan, Warner brothers, Google and Samsung to name a few. KEY TAKEAWAYS Simon spoke about how and why he started DixonBaxi, what brand is and what is important to him as a business owner. Danielle and Simon discussed DixonBaxi’s Essentials book, the practical thinking that drives them. How they run the company on principles and an ethos rather than technologies or what people say they should do and how diversity is so important for DixonBaxi. How the business survived Covid was a big talking point and Simon’s view on remote working. People will still want to interact in some way, but there's now space for people to have time to themselves and privacy. Simon and Danielle discussed how to take your first steps into the industry and the attitude you need to succeed. Simon feels there is tension between education and the industry, where education is teaching people great creativity, but also there is a perception that everybody should have everything and should have it easily. BEST MOMENTS ‘People get a little caught up or confused between identity and the design aspect of branding and branding conceptually, in terms of what it means as a whole. Basic branding is people's relationship with the company, the benefits of the service or the product or the business's relationship with them’. ‘When we started the agency, we wanted to go back to something simpler, a bit more selfish and a bit more kind of refined how we wanted to create, because it was a kind of pivotal stage of our career and it obviously was something new, so we could build it in a different way’. ‘You have to literally invest in training people, because if they haven't had the ability to go to St Martin's and you have to train those basic skills to get them into the industry, you might have to get visas and bring them from different countries and help them get into the industry’. ‘The eternal thing is doing work that makes us excited. We'd rather be better than bigger, or we'd rather be the size that allows us to do the work we want, rather than it being about a certain size of company. So it's how it feels to make the work and make the work we want to’. ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle spoke with Matt Clutterham who is a transformational brand strategist and founding partner of Q Branch Consulting. He's also a speaker, board member and knows a lot about branding.  KEY TAKEAWAYS Matt talked about his background in creativity, passion for graphic design and how his career in theatre lighting led him to the world of branding Danielle and Matt discussed their love for branding and how storytelling and creating a feeling in the customer is key to a successful brand. Brand building is getting the customer to recall the business at every possible opportunity. The aim is to link the business and brand with a deeply emotional experience. Matt explained how his business has changed since he started working with his partner, Jenny. Working together has allowed him to deal with the emotions and the audience psychology of building a brand that connects to people outside while Jenny deals with the people inside the brand and helping them control and build the right emotions that are going to accelerate what they are doing. BEST MOMENTS ‘In psychology, they call it anchoring. That for me is the whole purpose of what we're trying to do when we build brands is to anchor our business and what we're doing with people because they're the people who are buying and they're also the people who are going to come and work for you and invest in you’ ‘Overnight a team of people with diggers and machinery dug up all of the grass outside of City Hall in London and planted a fake UFO in a huge crater with smoke machines pouring smoke out of it. The press came down and are taking photos and we're like a UFO crashed in central London. We built the story up over a couple of days’ ‘I think it comes down really to one question, which is a powerful question and it's hard to answer. What do we want people to feel?’ ‘We want to help as many people with great ideas as possible, with the strategies and the confidence to take the action that will make all our lives better’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

This episode is a recording of a live webinar Danielle did with Katie Brown, who is a social media marketing consultant. Katie helps small businesses, or SME's, refine and create a social media strategy that really speaks to their target market.  KEY TAKEAWAYS Danielle and Katie discussed why brand consistency is important for building trust, why consistent branding on social media is really important, and how to translate branding onto social media effectively Social media strategy and branding overlap. Often clients aren't really sure who they're trying to communicate with, what they're trying to say, how they want to come across. The starting point for branding and social media is to focus on this If you want to actually make some progress and you want results and you want to know that what you're doing is actually moving you further towards your goal, then at some point you need to move away from reactive decision and become more strategic BEST MOMENTS ‘I talk a lot about the social media funnel. You've got the top of the funnel which might be that first time that you see something or maybe I'll just give them a follow. Visibility, repetition, consistency is where we get to the middle of the funnel. You're building that relationship, you're building that trust which hopefully ends up with that person then reaching out or whatever it is you want them to do’ ‘When I do strategy with clients we'll look at competitors and we'll look at who else is out there that's doing similar things. And the difference could be in price, the difference could be in terms of location and the difference could be in terms of efficiency or the quality of the product or how quickly they can turn things around. There's lots of different areas that you can look into to go or how are we different?’ ‘It's about moving away from that idea of branding being a logo and a colour, and actually brand is more of a living, breathing thing. Your business, however many people are in, it doesn't matter if it's one or if it's 3000 it should still be this living, breathing thing that's made-up of human beings’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Whether you are a long time listener or you've just found us, thank you for supporting the show. Danielle wanted to highlight and look back on some of the incredible conversations she's been lucky enough to have over the previous 62 episodes and re-share some of the learnings that may help with your journey. In this episode we hear from Kingsley Peters - founder and creative director of Kingel, Tze Ching Yeung from We Disrupt Agency, Sane Mafa from Studio M, global creative leader and brand strategy consultant Ezequiel Abramzon, the mental health PT James Roffey, personal brand manager Viktoria Jancurova and Ben Gallagher - veteran, athlete, explorer and keynote speaker. KEY TAKEAWAYS Are you a student looking to get into the creative industry? Hear about the skills you need to learn from being newly qualified to actually doing the job.  What about starting your own brand? You’ll hear how branding is a key part of a startup's birth and what you need to start building your brand. You’ll also learn from people who are currently building their brands. What has their journey been like so far? What impact are they having on their customers?    BEST MOMENTS Kingsley Peters: ‘One of the things I was kind of saying to them (students) is that when you come out of university you might have a craft, but actually you don't really know anything about the industry. As a creative director, I'm not looking for them to come into the business and know everything about everything. What I'm looking for them to come into the business with is passion and ideas’ Viktoria Jancurova: ‘I think of competitors as collaborators. They might have the same processes, they might have the same systems or similar, but they will never give branding the same personality as I do just because it's me. It's what makes me unique. My clients know exactly what they're going to get and that's a really important aspect to think about. Again, linking back to branding’ Sane Mafa on the importance of brand for Studio M: ‘I will literally have this conversation with the partners everyday - How are we sticking to who we say we are and can we practically say that's what we're doing as a brand. I think continuous reflection (is important) on what it is that your values are, your philosophy is, and how you are as a company and sticking with those things in a practical sense’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle interviewed Radim Malinic, Creative Director, Designer and best selling author. He lives and works in Southwest London and runs Brand Nu, a multidisciplinary award winning studio. Before finding his calling in the creative industry, Czech born Radim was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium he moved to the UK to explore the music scene, only to find even greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, SyCo, Sprite, WWF and USAID amongst many others KEY TAKEAWAYS Mindfulness is important for Radim and he believes it’s especially useful in the creative industries; creatives have set a level of perfectionism, which may not even be possible. As a result we don’t always know when to stop. This is reflected in his book ‘The Mindful Creative’. Radim has always loved trying different things. We discuss his new book releases - Creativity for Sale and The second Mindful Creative. Both books aim to provide anyone with a proven and tested framework for finding success in their career and systems to avoid burnout and stress.  BEST MOMENTS ‘I think my life motto is seeing something I like and thinking how hard is it to do? Let's give it a go and see if I can get through that entry point. OK, we'll do it for a while, if it doesn't work I'll just see something else. And I think, as a human beings, we are the collection of experiences of wins, failures, inspirations and information’ ‘I can tell you 20 different ways we can avoid burnout yet people will go and burn out because we followed that passion and expression in us. But it's then realising, OK, I have made a mistake even though I knew it was coming. How do I get out of this? How do I recover? Because we underestimate recovery. We underestimate the impact of the problem because it takes you to recover as long as it took you to break yourself’ ‘I just liken it to like the highway of life and creativity. Imagine a 5 lane motorway and you've got the self-made, self certified millionaires bombing it in the in the fast lane in their little flashy cars and you're in a slip road going, I'm sort of happy here going 20 miles an hour in your bashed up Fiesta and this is my beginning’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOUR 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle was interviewed by Darren Jamieson for his podcast called The Engaging Marketeer. This episode of Build Better Brands revisits that episode where Darren asks Danielle lots of searching questions about her childhood and how she’s ended up doing what she does.  Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. KEY TAKEAWAYS Danielle Clarke has always got a buzz from solving problems, going right back to fundraising for her school as an infant, through to refusing to settle for unsuitable work experience at school, and on to responding to the heartbreak of redundancy by going it alone in a male-dominated industry. As creative as she is determined, Danielle runs Danielle Clarke Creative, which specialises in branding, design and marketing solutions for the health, fitness and wellbeing sector.  BEST MOMENTS ‘My mum was a single parent and we didn't have much. I used to hate going home from school with these fundraising letters because I never wanted to ask my mum for money. I had this idea of doing a school magazine. Can't remember how much money we made but parents were buying them. That is the first memory I have of having a problem and feeling like I had the solving it’ On becoming self employed ‘The main thing was because I've been made redundant a few times and even that word redundant. It's horrible, isn't it? You are of no use. You are no longer needed. That is what that word means, which is horrible’ ‘I think what I've learned (about being self-employed) is about having a balance, knowing when you need to take a break and understanding that there's always going to be something that needs to be done. There's always going to be quotes to do. There's always going to be emails to answer. There's always going to be work to do and it doesn't matter how long you work’ ‘I love what I do. I love working with brands and helping to create better ones. I love talking to people. I don't get bored doing my job’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

TRIGGER WARNING We do talk about suicide in this episode. For support go to samaritains.org Danielle spoke to Ben Gallagher. Ben is a veteran, athlete, explorer and keynote speaker. Ben suffered life changing injuries while serving in the British Army and now shares his experiences and how he's overcome lots of challenges, to help others. KEY TAKEAWAYS Ben served in the British Army and had a very successful military career. He was deployed worldwide on operational tours and exercises and embraced all of the opportunities that the military gives you.  In 2019 while serving in the British Army on active duty, Ben was involved in an incident where he received multiple gunshot wounds to his upper torso and blast and fragmentation injuries to both arms. After a long period of rehabilitation Ben tried to be the soldier he was before the injuries but, unfortunately couldn’t cope physically or mentally. The effect of his injuries and having to leave a career he loved took him to a very dark place. Ben has gone from that incredible low to competing in the Invictus Games, becoming a keynote speaker, a mentor to the next generation and has hopes of competing at the paralympics. KEY MOMENTS ‘...Fortunately for me, I woke up the next morning, and I woke up because I was that broken and that committed to taking the pain away, that I drank a bottle of whiskey too quickly and it knocked me out’ ‘In terms of the Invictus Games itself, it allows you to test yourself again, it allows you to be around like minded people. We all lost that connection when we were medically discharged from the military. So we all lost that comradeship, that humour and humility, the banter that flows through the military environment, you get all that back again. But you also get the sporting element as well’ ‘I wanna prove to myself and my family, my kids, my loved ones, that I'm capable of pushing forward and continuing to be Ben. And be the person that I was in the military and so successful through my military career, that I can still be successful even though now I've got a disability and an impairment’ On the message in his talks: ‘The word failure is something that comes up every time I talk and that's both with kids, the younger community and in corporate companies. If we're not failing, we're not trying. Failure is about learning and developing as human beings’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle co hosted a live webinar with Viktoria Jancurova - a personal brand manager who helps coaches, creatives or founders in creative spaces leverage their LinkedIn and really brand themselves as the go to experts that they are. Danielle and Viktoria talked about the power of branding and actionable takeaways to make your business ready for 2024.  KEY TAKEAWAYS Danielle and Viktoria demonstrate an exercise you can do to check the power of your brand to make sure you are on track for the new year. They discuss the differences between personal and corporate branding and the key elements to building a successful brand. They also share actionable tips so you can create a brand strategy for 2024 At the end of this LinkedIn live, which has been turned into a podcast, you’ll hear a selection of questions asked by attendees and the answers given by Danielle and Viktoria to help you take action. BEST MOMENTS Danielle responding to the question of what branding is: ‘One of the key things that I always try to say to people is there's a broader concept of branding beyond a logo. Branding is the sum of every interaction, every tactic, everything that you put out into the world’ Viktoria: ‘I see so many people just neglect their branding. They think that posting on LinkedIn or Instagram using colourful carousels and adding some colours to their brand, that's it. They have a logo but do they have a brand? Danielle: ‘When you get it (branding) right and you do it consistently and you put out quality products or services that people know are going to solve their problems, they know that once they buy it, it's not going to let them down and you continuously reaffirm that, it builds trust’ Viktoria on how branding helps your business: ‘Your sales are made easy because if people recognise you, they’ve already established some trust, they already have certain feelings about your brand, they’ve already set their expectations on a certain level’  ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle interviewed James Roffey, also known as the Mental Health PT, is a well-being performance coach for CEOs, entrepreneurs, athletes & leaders. James is on a mission to change people's lives by improving their minds as well as their physiques. KEY TAKEAWAYS James talks about his early life as a promising footballer and how, when that career didn’t go to plan, it was the start of his battle with eating disorders. After a long struggle with anorexia and then bulimia, James managed to work his way back to health and became a personal trainer. He talks about how his business focuses on mindset as its key pillar.  Becoming a PT wasn't straightforward as James broke his leg 3 times shortly after qualifying. He's now making great progress in his business and recently launched his own app for clients. James speaks about his business journey, what he's learnt along the way and how he's driven to give clients the tools to get back control over whatever it is in their life that they are struggling with. Authenticity is super important to James' brand; he made a deliberate choice to leverage his unique experiences. He recognises the power in sharing his story (which is pretty unique) and using his journey for positive impact—a calling he feels compelled to fulfil. BEST MOMENTS James talking about his journey to this point: ‘I was in hospital and my parents had to sign a do not resuscitate form. I was at such a high risk of going into cardiac arrest my kidneys were failing’ ‘I think my core values are slightly different to your generic PT online coach. My most important pillar is your mindset and mental health’ 'I love giving stuff back to people just as they've enabled me to do what I'm doing now. I want to give people value, for them to see what I can give them in a month, for free. Show them what I can do because I know I can help change people's lives' On how he wants to be remembered: ‘As the person that never gave up? I think it would be that. I think you've gotta keep going. As the guy that went through all that stuff but still managed to have a happy family life’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle interviewed Sane Mafa, co-founder of Studio M.  After gaining a degree in Product Design from Birmingham City University, Sane gained experience designing a wide range of products including jewellery & retail displays before co-founding Studio M. Studio M is a sustainable interior and furniture designs studio. They are passionate about creating beautiful, functional spaces that promote health and wellbeing.  In nature there is no waste, everything is a resource. This narrative of repurpose, reuse, and recycle, inspired the concept behind a new material developed by Studio M, called Erth, made from excess cow manure. Their furniture collections work with materials and resources that are readily available, even waste streams.  They have exciting plans for next year, which include their first show and some big projects. KEY TAKEAWAYS Sane talks about how Studio M’s values - Knowledge, Integrity, Adventure, Love and Simplicity - are so important to the brand and why they continually revisit them to stay on track. Studio M has developed Erth, which is a new sustainable material made from cow manure. Cow manure is an abundant waste product of the agricultural industry, and is currently associated with environmental concerns. Studio M has decided to do something about it. The design style of Studio M is very much influenced by natural environments. Sane tells Danielle why this is so important to them and their clients and the mental and physical benefits of providing them with a space that echoes the environment. BEST MOMENTS ‘Nature is our biggest inspiration and not even just in terms of our values but when it comes to design too’.   Speaking about the new material Erth, which Studio M has developed ‘The purpose of Erth is to create a new demand for a material that is considered waste and that is causing environmental concerns.  Talking about design elements in projects that describes Studio M ‘It’s attention to space, how it’s laid out. It’s the colour palette that screams Studio M. Those elements that are speaking to the inside/outside’. ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle interviewed Ezequiel Abramzon, is a global creative leader and brand strategy consultant with 30+ years of experience in creativity, branding, innovation and entrepreneurship. Ezequiel is founder of Lalo, which helps take startups with brand strategy. They talk about how branding is a key part of a startup's birth. Ezequiel became a global creative leader while working as an executive at The Walt Disney Company for 22 years, where he helped develop brands such as Disney, Marvel, Star Wars, Pixar in Latin America and Europe. After many years of living a corporate life, Ezequiel is back in the independent world to help transform your business through brand building. KEY TAKEAWAYS Ezequiel was always a fan of Disney and told his teachers at high school he would work there one day.  When Ezequiel joined Disney he was responsible for creative marketing. From this he led hundreds of people and built 8 figure businesses within Disney where he found himself interacting with entrepreneurs, which led to the next phase of his career. He has completed countless trainings on creativity, innovation and branding, including Brand Architect certification with Marty Neumeier’s Level C. Ezequiel knew that when his journey with Disney came to an end he would either be an entrepreneur or work with entrepreneurs. Having a brand strategy helps startup’s navigate the early part of their journey and marry it with the long term perspective for their company.  Ezequiel believes that startup B2B’s can learn so much from long established B2C brands. They may be different on the surface but the essence is very similar.  BEST MOMENTS Discussing how Lalo helps entrepreneurs - ‘I always say I’m in the business of clarity and confidence. Strategic clarity leads to operational confidence. Because if you are strategically clear you know who you are and what you need to mean to people” ‘Unless you have hundreds of millions or even billions of dollars you can’t rush brand. If you are starting your company unless you have all that power you have to trust time’ ‘Demand excellence in everything you do. Quality on your onboarding, the product and your relationships. Understand what quality means for your business and customer’. ‘Having no budget or lack of resources is not an excuse for not pursuing greater quality. If your website looks crappy it’s not because you don’t have money, it’s because you didn’t figure out how to do it right’. Ezequiel LinkedIn Twitter Instagram ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time working with health and wellness business owners to help them attract their ideal customers. GRAB YOU FREE E-BOOK: https://danielle-clarke.ck.page/b1043e5d05 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ This show was brought to you by The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle interviewed Kingsley Peters founder and Creative Director at Kingel, a creative agency based in Birmingham. They talk about making the jump from being a freelancer to founding and running a successful creative agency.  Kingsley started his journey a freelance art director before becoming one of the founders of Kingel back in 2015.   KEY TAKEAWAYS For Kingsley, starting an agency wasn’t about making loads of money, it was about finding balance in life. After having his second son he didn’t want to spend his life leaving the house at 7:15am every morning and getting back home after 7pm in the evening. Kingel, as an agency, specialise in helping clients stand out. They work with large corporate brands to identify that one thing that makes them different and then turn it into something that's really attention grabbing.  Clients often don’t think there’s anything special about what they do so the job of the creative agency is to help them talk through their challenges and understand where they want to go and what they want to be. Kingel gives clients their experience and knowledge to help them know where to look and the right questions to ask.  Moving from a freelance perspective, where you do part of the job, to an agency model where you are doing everything all hinges on pricing. It’s easy to quote for the creative time but you must always include the account management as well.  Energy is a key part of creativity. Everybody experiences stress, pressure and anxiety but understanding your mind and body and noticing the signs can really help avoid problems like burnout.  BEST MOMENTS Discussing branding workshops - ‘A lot of the time it’s like a therapy session. Clients talk about their problems, challenges and competitors. Quite often it can be an inspiring process because you are giving the client the opportunity to say what they want to be’ ‘Ideas take time. What you are buying is not just an idea, it’s also my time, experience and judgement’ ‘I was under a lot of pressure and stress. I had this horrible overwhelming feeling and I literally could not think. I remember standing in the office and I couldn’t function. Looking back now, that was burn out’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU FREE E-BOOK: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call  CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant  SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle was interviewed by Tze Ching Yeung on her podcast "Lead with purpose" about branding for businesses and personal brands and her creative journey.   Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. KEY TAKEAWAYS When people talk about a brand, it’s someone’s gut instinct, initial reaction to hearing a company name, seeing a logo. It’s often a feeling, there’s often associations, these are things brands like Nike have put out into the world for years that we now associate with them. That’s what brand is, it’s way more than a logo, some colours, a strap line. Brand strategy is all about figuring out your why – why is your company going to exist? It has to be something beyond making money, there has to be a reason you’re starting this brand. Is there something in the world that you want to change? What’s your purpose, your vision, your values? They define your foundation. Look at your product/service, and if it’s actually viable in the market? If there is no competition; worry, because if no one else is doing it perhaps it doesn’t make money. Competition is always a good sign. Once you’ve got your offer/product/service, who’s it for? Not just the individual but the tribes/communities then look at how you attract them. BEST MOMENTS ‘A brand is what people say about you and what you are when you’re not in the room, people’s gut feeling about your brand when they hear your name.’ ‘What’s the one thing that no one else is doing that you can attribute yourself to? What makes you unique and different? What are people going to care about?’ ‘A lot of decisions are made on assumptions, but until you ask and do research you never really know.’ ‘If you’re the founder, and it’s your business, your brand is an extension of you. The company will change as it gets bigger, but the core essence shouldn’t really change.’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU FREE E-BOOK: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call  CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant  SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Danielle interviews Arlyne Chingyanganya, the founder of Roots to Froots. Arlyne shares her journey of creating a platform that demystifies finances and provides a friendly and approachable approach to financial knowledge. She emphasises the importance of understanding brand awareness and its impact on revenue, offering insights on pricing strategies and common mistakes new entrepreneurs should avoid. Arlyne also discusses the work she is doing with HSBC and Lloyds Bank to make finance accessible and support individuals and businesses in managing their finances effectively. KEY TAKEAWAYS Open a business bank account: One of the first steps for new entrepreneurs is to open a separate business bank account. This helps to keep personal and business finances separate, making it easier to manage and track expenses. Create a business plan: Having a well-defined business plan is crucial for success. It provides a blueprint for your business and helps you understand your goals, strategies, and financial projections. It also helps you make informed decisions and adapt your strategy as needed. Seek help and advice: Don't be afraid to ask for help and seek advice from experts or experienced entrepreneurs. There are many free resources available, including consultations and networking opportunities, where you can gain valuable insights and guidance. Understand your market and pricing: Conduct market research to understand your target audience, competitors, and pricing strategies. Pricing your products or services appropriately is essential for profitability. Consider factors such as costs, value, and market demand when determining your pricing strategy. Focus on brand awareness and reputation: Building brand awareness and a positive reputation can have a significant impact on your revenue. Invest in marketing and branding efforts to establish your brand in the market and differentiate yourself from competitors. Consistently deliver high-quality products or services to build customer loyalty and attract new customers. BEST MOMENTS "The mission, especially for 2023, has been being loud and being visible and also taking a lot of people, the community, along with us along the journey." - "People actually gain something in terms of tools, resources or knowledge. And the more people that we can support, the better." "The first thing is getting rid of the jargon, because sometimes that's the thing that scares people when they don't understand certain terminologies, certain words." "So first things first, open up that business bank account, understand what you need to do, you know, government-wise." "The more people that I can help, the better." - Arlyne Chingyanganya ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU FREE E-BOOK: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke This show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.

Danielle interviews Daniella Genas, the founder of Be the Boss. Daniella shares her journey of starting her first business and the challenges she faced along the way. She discusses the importance of having a clear vision and being intentional in business growth strategies. Daniella emphasises the need for diversity and inclusion in the business world, highlighting the value of relatable role models and support from within the community. She also shares her personal experience of selling her business and the lessons she learned from that tough decision. Overall, this episode provides valuable insights and strategies for building better brands and achieving sustainable growth. KEY TAKEAWAYS Vision and intentionality are crucial for sustainable business growth. Starting with a clear vision and being intentional in your actions and decisions can prevent you from getting off track and help you achieve your goals more efficiently. Diversity and inclusion in business are important for creating a sense of belonging and providing relatable role models and support for underrepresented communities. It is not just about having diverse representation, but also about authentic support and understanding of the unique challenges faced by different groups. Failure can be a valuable learning experience and can lead to personal and professional growth. Embracing failure and learning from it can help you make better decisions and avoid repeating past mistakes. Overworking and lack of capacity are common challenges for business owners. Implementing systems, automation, delegation, and outsourcing can help alleviate the workload and create more time for strategic thinking and growth. Personal growth and mindset are just as important as financial success. Building confidence, overcoming self-doubt, and developing a strong mindset can have a significant impact on the success of a business. It is not just about the numbers, but also about personal fulfilment and happiness. BEST MOMENTS "A lot of the business support that was available was typically being delivered by people that had never actually run businesses." "The failure has actually been my greatest advantage… one of the things that makes me very good at what I do is because of that failure." - Daniella Genas "I always say start with vision… when you have a clear vision, you can then become intentional with what you do and what you don't do." "I don't think that business has a diversity issue I think what we often talk about is the lack of diversity within the mainstream spaces." "You're saying you want to support black business, but actually it's not being delivered by people that look like the businesses that they're trying to service." WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers. This show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.

Join Danielle as she speaks to Simon Ward, CEO of ITG (Inspired Thinking Group). Simon shares his journey of founding ITG and discusses the importance of brand building and achieving marketing excellence. He highlights the need for businesses to identify and solve problems in the market, as well as the significance of having a strong company culture and passionate team. Simon also touches on the challenges faced by businesses in the current market, such as budget cuts and the impact of AI. He emphasises the importance of staying ahead of the curve and embracing new technologies while maintaining integrity and a focus on sustainability. Overall, this episode provides valuable insights and strategies for building better brands in today's ever-evolving business landscape. KEY TAKEAWAYS ITG focuses on building brands with a creative approach and strategy, putting strategy at the heart of thinking. Innovative marketing solutions have been one of the key ways ITG has generated success, such as the Missions and Motivations Engine, which generated significant revenue for Wickes. Simon prioritises the well-being of his employees and ITG has been recognised as the UK's Wellbeing Company of the Year. The company is committed to sustainability and has implemented a sustainability program, including planting a million trees. ITG embraces AI technology and has its own AI coding business, using AI to enhance its services and stay ahead of the curve in image and text creation. BEST MOMENTS "Richard Branson has the same mentality and strategy" "We're on a mission to help as many people as possible start and build stronger brands so they can create happier, healthier lives for themselves and those around them." "We have a complete sustainability program here. We have, I think, the Good Human Manifesto, which is… Do you know that off by heart? Yeah, I do. Yeah. Or pretty much, because I helped to write it." "AI will help to bring different things forward. So you got to jump on the, you don't need to obsess about it. It's not going to change the world so much that we can't live anymore. We have to coexist with it." "The way to my heart. Anything my daughter does gets a big tick in the box. Always melts me." WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers. This show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.

On this episode of Build Better Brands, Danielle Clarke is joined by Matt Fiddes who owns the world’s biggest martial arts brand worth over £120 million, he was featured on Rich House Poor House and was Michael Jackson’s best friend for many years. He knows all about building a brand and shares his expertise on today’s podcast. KEY TAKEAWAYS I think everybody who has built something that’s gone big had painful childhoods. Most of my entrepreneur friends were teased or bullied at school or had some kind of trigger point. For me bullying was the thing and not being good at school, being under-confident, wanting to achieve more and being told you’re no good at anything. The only thing I was good at in my head was martial arts. Even then I knew that was all I wanted to do somehow. I’m quite a strong believer in the law of attraction. Everything the school system teaches I provide within my martial arts school’s life skills programme: anti-bullying skills, stranger danger, fire safety, water safety, goal-setting, persistence, how to make money, what’s good or bad debt. That set me apart from everyone else and made me go on to build the world’s biggest brand in my sector. I focussed on putting an incredible service out there that no one else was doing. A brand is something that’s been around and is trusted, you put the name in Google and you’ve got pages and pages of proof going back years, that’s a brand. A person with a logo is someone who’s just put together a mastermind or knocked together a franchise and called themselves a brand, but if you put their name in Google there’s nothing there, there’s no social proof. The definition for me is that a brand is people who don’t want to mess around, who want to be in mainstream media (TV, radio, newspapers), because people will choose you over people that have no social proof. I’m not interested in personal brands, I think it’s a load of nonsense. Personal brand is for people who don’t know who to build a brand. I believe, to make a franchise, you’ve got to do things ethically. If your business is making money, you’ve got at least 3-5 years of profitable accounts, then it makes sense to take that business and do it over and over again. Where people go wrong in business is always looking for the next shiny object. Having a successful business, with proof of its success, makes it easier to sell as well. BEST MOMENTS ‘I was bullied quite badly at school and if it wasn’t for the first one, Anthony, I wouldn’t be where I am now as it spurred me on to take up martial arts to defend myself. Anthony now is the Anti-Bullying Ambassador for my company.’ ‘I collaborated with Jermaine Jackson, Michael Jackson’s older brother. We toured the UK, went to schools talking about our success and experience and the rough times we had as kids.’ ‘I’ve got no qualifications, I didn’t do well at school at all, I failed at everything which I’m not proud of. But, at the same time, it shows people they can be whatever they want to be as long as they study the greatest to make themselves better and believe in themselves.’ ‘The more I give the more I receive. You’ve got to lead by example. There’s too many fake-it-til-they-make it in this industry who say they’ve got a brand and they haven’t, they’ve got a logo – big difference.’ ABOUT THE GUEST Matt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt’s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious ‘Martial Arts Superstar Award’. Matt’s unique training programmes are designed for both children and adults and have proved to be a massive success with over 600 training schools across the UK, Europe, and South Africa. He is a 7th Degree Black Belt Master in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt’s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael’s personal UK bodyguard for over a decade before his tragic death in June 2009. Website: https://mattfiddes.com/ PODCAST DESCRIPTION The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others. On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you! ABOUT THE HOST - DANIELLE CLARKE As a Brand Strategist, University Lecturer, and Business Owner, Danielle dedicates her time to consulting and collaborating with health and wellness businesses, helping them stand out in the market and expand their customer base. GRAB YOUR FREE COPY OF DANIELLE'S E-BOOK: https://danielle-clarke.ck.page/b1043e5d05 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant WORK WITH DANIELLE TO HELP BUILD THE BRANDING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke This show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.

On this episode of Build Better Brands, Danielle Clarke is joined by Amir Harvey Bazrafshan, head marketer and Apricot Sky, founder of Apricot Box, and MD of Apricot video marketing. Amir shares his extensive experience of audience building for B2B brands and how he helps businesses build audiences focussed on future buyers. KEY TAKEAWAYS I got into the Nottingham film scene in my late teens, early 20s which was thriving with independent films being made and government funding. There were a lot of opportunities to write, direct, work on film sets, learn how to shoot, etc. That was my entry into the industry while also working in marketing as a day job. After a while I was hired as head of marketing for a small film distribution company to source independent films, buy the rights to the ones we thought would be successful, and come up with marketing campaigns. After 4 years I got the itch to work for myself so I set up the video agency. Too many people go straight to tactics. The “over-ratification” of marketing is something that isn’t good for the discipline and the people that do that. There’s an opportunity cost there as well; it’s costing you the ability to actually do something that’s impactful. I was someone who always understood the importance of empathy and wanting to have a positive impact on people. But the impact and influence that going through the AltMBA has had on me is underscoring the absolute importance that if you want to do work that matters and make change you don’t have a say, you have to be empathetic. It’s a generous and difficult thing to do. In B2B there are a lot fewer people buying than you might realise. There’s a 95/5 rule where around 95% of your audience aren’t buying, but that means there are far more future buyers than people that are buying now. That should have a big impact on the way you do your marketing. You need to optimise and capture as much of the existing demand as you can, but you also need to be reaching, influencing and priming future buyers to think of us when they come to buy in the next quarter, the quarter after or next year. It’s really important for long-term growth. BEST MOMENTS ‘People in marketing can make a change… marketing is change.’ ‘Build the habit of noticing where there’s resistance when you do something and get used to sitting in that feeling. It’s just a feeling, it shouldn’t stop you from doing work that’s important and that matters.’ ‘Use the most customer-centric lens you can to understand what their priorities are, where their struggles are and create a strategy around those.’ ‘Storytelling is vastly under-used in B2B, but it’s leverage, it’s a really good mechanism for articulating the change that you make but again in a customer centric way, in a way that someone who’s not buying will care about.’ ABOUT THE GUEST Amir Harvey Bazrafshan: I’m a lifelong learner with an interest in strategy, marketing, persuasion and psychology. Before starting my agency in 2012, I worked in marketing in the film industry. Since launching my own business, the work we have done has helped b2b brands grow their brand, increase their audience and make more sales, faster. I’ve also coached on Seth Godin’s altMBA since 2016 and worked with leaders from brands such as Google, Adobe and Oracle. ApricotSky is my latest venture. It’s my most significant project to date because audience building is a key missing part of the b2b marketing puzzle. Linkedin: https://www.linkedin.com/in/amir-bazrafshan/ PODCAST DESCRIPTION The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others. On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you! ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers. WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke This show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.

On this episode of Build Better Brands, Danielle Clarke is joined by Natalie Bailey, a business owner who helps entrepreneurs get real focus and clarity around where they want to take not just their business but their health and unleash their inner confidence. KEY TAKEAWAYS We cover “the triangle of life”: health, wealth and happiness. If you’re in business you still have your body to look after, you still have relationships, you still have family, you still have things you want to do outside of business. That holistic view gives you so much more value that you can then bring to the world. We figure out what you’re confident at, what do you want to be more confident at, and how do we do that? You didn’t know how to do things like tie your shoelaces or even walk. You had to learn to do those things. If you can learn how to do the mundane things, the daily activities that need to be done in order to exist, then you can learn to do anything, you can learn to do the things that take you out of your comfort zone, to feel more confident in doing that task. It sounds really simple and it is that simple, though it’s not always an easy process. If you don’t fully believe in what you’re doing and your abilities nobody else is going to buy into you. Without that utter belief and the confidence to get out there and do whatever business you’re in, whatever thing you want to do in life, you’re not going to get to where you want to go because people won’t believe in you because you don’t believe in you. You need to get internal validation before you go seeking external validation. Confidence is the foundation to your success because it gives other people the belief and the hope that they can do something too. There’s a fine line between confidence and arrogance. Confidence is knowing and believing in yourself and what you do and being able to help other people. Arrogance is looking down on other people which is not the right thing to do at all. BEST MOMENTS ‘Everybody has confidence in them. Where do you have confidence? You just need to unleash it in other areas of your life you want to improve.’ ‘If you don’t have confidence in yourself why should anybody else?’ ‘When you are healthier your body functions better, your brain functions better, you feel better. When you look better you feel better and more confident. Why would you not look after the one space you have to live in?’ ‘If you have the right people around you and the right support you can do anything.’ ABOUT THE GUEST Natalie Bailey supports entrepreneurs to realise their own worth, gain confidence in their unique abilities and level up to get out there and tell the world what they do, with pride. You CAN have the income you desire, along with the freedom, the network, and the life you deserve. She says: “I'm a property developer and confidence coach, and have been helping other entrepreneurs to be more confident and ultimately more successful for many years now. My clients routinely achieve more from working with me, following the health, wealth and happiness system: the Gold Star way. “I have helped exceptional but introverted individuals go from not wanting to even talk about their property portfolio to thriving by hosting their own networking event, helping people to create and launch new businesses, adding ££ to the bottom line and so much more.” Website: https://nataliearabella.com/ Linkedin: https://www.linkedin.com/in/nataliegoldstarbep/ PODCAST DESCRIPTION The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others. On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you! ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers. WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke This show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.