When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear way at every part of the ad. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items. Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more Pricing psychology Marketing strategies to sell higher priced products seamlessly How to add email/SMS to your paid social funnel How to add subscription options for non-consumable products & more The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode, Eric Philippou and Nick Poole discuss: - How to make a brand appear unique, even with no unique selling points - Research for choosing unique audience niche (Reddit, Amazon, AnswerThePublic, Facebook Group, YouTube, Tiktok search) - Examples of brands doing this and dominating saturated niches - If 1-2 brands exist in this niche, don't be afraid of competition, be happy that there's proof of concept and out-market them. Better to compete with 1-2 than the entire world. - How to apply this to your ad creative/copy - Why big brands cannot compete with this strategy - Use creative to target a small niche in broader audiences - Being bold, controversial, or political are ways to stand out quickly - Advantages of commoditized products The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting niche, so when you're assigned that parenting niche client, you know exactly what to look for. Since these are marketing psychology principles they will always be true over the course of you marketing career. In this episode we discuss: - What emotions to target using Life Force 8 emotions from Cashvertising - Benefits vs. Features in the parenting niche - Pricing Psychology - Authority for new parents - Trust & Social Proof - Community building in the parenting niche - Positioning examples that you can apply to brands in the parenting niche. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is the Head of Marketing at Surely Non-Alcoholic Wines, former Head of Paid Media at Cuts Clothing, and former Growth Strategist at agency Commonthread Collective. We discuss: - How Agency Media Buyers can Dominate on the Brand Side - Why understanding a P&L can help your career big time - How to pick a brand to work for - How do you make performance projections? - Balancing direct response with brand marketing in paid media - How to launch on a new platform you know nothing about - Simple multi-channel attribution model - A marketing psychology concept you can use across all channels - An efficient script/copy template for any channel - Ideal team makeup And more! The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss: Use a persona in video/image ads who matches the target customer How to make your creative/copy match the content your target customer loves How directly you solve their problem - especially when you can flip a vulnerability into something they're proud of Massive arbitrage for great creators/influencers compared to celebrities Sending products to target personas in exchange for content (might be cheaper than hiring a micro influencer for similar content) Affiliates and Brand Ambassadors The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

These traits will let you progress faster as a media buyer. This can lead to better results, career advancement, and the confidence to start our own brand. In this episode we discuss: - Have a fast media buying process - Components of a solid daily sweep in media buying - Accept that creative is the biggest lever - How exactly to "get better at creative" by practicing copywriting and testing - Always be learning more: direct response fundamentals over - Confidence & mindset is everything The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn Timestamps: 06:02 - How to build a pool of 50+ creators/influencers to work with 07:30 - How to brief creators/influencers for UGC video content 11:20 - The most important (and misunderstood) skill to develop for ad creative 12:15 - How to make powerful hooks that immerse people in your ad 15:50 - Video script templates to test 19:20 - FBAM column setup & AIDA analysis 22:00 - Daily workflow for efficient creative strategists  26:00 - How to budget for creative production at every business size  32:25 - Content styles that will always work in advertising 35:00 - King Andrew Soria joins us 36:15 - Making ad creative for massive household name brands 38:04 - Why beginners should learn ad creative over media buying 42:15 - How do you balance rapid creative production and testing with enough data 44:50 - How to iterate on creatives that have good elements 46:38 - When you look at other peoples ads, swipe files, etc., what do you pay attention to in the ad? 49:30 - Weekly team exercise to improve ad creative for clients/brands 52:30 - Ad creative styles you can shoot right now in any room 56:45 - How to get Tiktok/Paid Social video ideas 58:16 - How to market products with no unique selling points, saturated niches 59:36 - Reddit is a goldmine for copy/angle ideas The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. If you want to improve your work as a performance marketer each week, give us a subscribe! Thanks!

We've all had that client that doesn't respect you even if results are great. A client's lack of respect for you can hurt their results because they're less open to trying your suggestions or doing what they need on their end to help. In this episode we dissect why clients might not respect you or your agency enough, and how you can make clients respect you more. We discuss: - Trust issues from past agencies. - When the client is actually a better marketer than the agency point-of-contact. - Setting client expectations for goals and operations. - When the point-of-contact is not an actual marketer. - When the rationale behind your decisions is poor, or communicated poorly. - Lack of confidence and authority in your speaking - They view the agency as an outsourced extension of themselves, not entrusting you as the expert - You're not clear about issues, you're not giving them feedback on their problems they have control over that are impeding their success on paid social. - And much more! The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

Studying winning brands gives you great ideas quickly. On this episode we look at Surely Non-Alcoholic Wine to see what marketers can learn from their Facebook Ad Library, landing pages and website. Some awesome takeaways include: - Native-looking creatives that don't appear like an ad, so viewers are less likely to scroll passed them. - Brilliantly produced ads that you can replicate with minimal resources. - How to advertise for a unique product - Examples of positioning to make your product appear like the first of it's kind, or its own new product category. - How to bombard prospects with value before revealing price, so when they do see your price later in the funnel, they're less price-sensitive. - The power of making customers feel comfortable in their own skin. - How to improve AOV and LTV with compounding rewards as they add more to cart - Gorgeous branding and the impact it has on the entire customer journey And much more! The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

You're only as good as your testing process in paid social. This episode discusses everything related to the testing process: - What variables to prioritize when you tests - The highest impact variables and the lowest impact variables - The power of efficient content creation - Why Anze Markovic (@anzedetn) is awesome - An efficient test process and strategy for agencies - Finding the bottleneck in the funnel - Small wins at each part of the funnel can have a profound impact - The most neglected part of the funnel: ATC-PUR - Iteration vs. new concepts - Budget Allocation for testing Please subscribe and  Follow us on Twitter: https://twitter.com/PerformanceMtkg Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

One-time promotions can be extremely profitable on paid social. This episode will teach you how to get the most out of one-time promotions. We discuss: - How early to launch a promotion - Why earlier is better - List building funnels - Maximizing AOV even during discounts - Promotions WITHOUT discounts! - "Gift with Purchase" Offer strategy - Creative around different promo offers - Budget allocation for promos - How creatives, messaging, and target customers changing during promos Please subscribe and give us a review! Follow us on Twitter: https://twitter.com/PerformanceMtkg Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

When you're media buying long enough, you learn the limit of media buying hacks and the importance of creative, copy, angle, offers, and overall marketing psychology. This episode outlines 5-6 extremely powerful marketing concepts that can instantly make your creative, copy, angles, and all marketing more successful. We've tried hundreds of concepts and the concepts we explain in this podcast are some of the most actionable, easy to put into your daily workflow as a paid social media buyer. These concepts have been used for over 100 years by greats like David Ogilvy, Eugene Schwartz, Claude Hopkins and more. We discuss topics such as positioning, benefits vs. features, dramatization, creative/copywriting formulas, and more.  Follow us on Twitter: https://twitter.com/PerformanceMtkg Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

All of the best marketers throughout history display these 5 traits summed up by Eric Carlson. The PMP crew, all seasoned veterans of performance marketing, discuss these traits and examples of how to use them in performance marketing roles today.  Link to Eric Carlson's Twitter thread: https://twitter.com/ecomericcarlson/status/1479855279286140931?s=20&t=33vpu6UfIxvUQLesdOHIFw The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. High-impact strategies and processes around creative, copy, angles and marketing psychology, that you can add to your daily workflow to absolutely dominate at your performance marketing job.  We're real marketers managing accounts every day, in the weeds - not detached gurus who hire ghostwriters for all their useless content. We're not interested in small new buttons that give a 1-2% improvement, "what's working now", or redundant best-practices listicles everyone else is making. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads".  Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas to implement into your ad accounts instantly. Follow us on Twitter: https://twitter.com/PerformanceMtkg Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007