Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit

• Introduction to Michal Kessel Shitrit, localization and UX writing specialist.
• Michal's journey from translator to UX writing and localization expert.
• Discussion on the role of communication between content creators and translators.
• Challenges in localization: lack of context and constraints in content creation.
• Emphasis on the importance of UX writing skills for translators.
• Approaches to structuring localization processes in various company sizes.
• Benefits of working directly with linguists or localization managers.
• Overview of popular localization tools like Localize, Phrase, and CrowdIn.
• Integration of these tools with design platforms like Figma.
• The impact of AI and machine translation on improving localization efficiency.
• The necessity of human involvement for quality assurance in localization.
• Tips for planning a localization project, considering language requirements and feature prioritization.
• Iterative approach to localization and adapting to changing needs

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