73. Building a Sustainable Food System with Blue Horizon’s Matteo Parenti

Matteo Parenti is the Director of Growth at Blue Horizon — a Zürich-based VC firm that invests in plant-based and lab-grown foods. Blue Horizon was one of the first companies to invest in Impossible Foods and Beyond Meat, and their portfolio includes mycelium steaks, plant-based seafood, lab-grown breast milk, and more. Matteo worked in investment banking for Rothschild & Co in New York City and got his MBA at INSEAD in France before moving to Switzerland.

In today’s episode, Matteo talks to Chris about biomass fermentation, Zürich’s bathhouses, using CRISPR to save bananas from extinction, upcycling food waste, the celebratory culture of meat, his grandmother’s meatloaf recipe, the difference between McDonald's in Switzerland and in New York, the trademark implications of making vegan cheese in specific styles, the branding and pricing strategy of meat alternatives, the location of these products in the grocery store, the impact of Russia’s invasion of Ukraine on the food supply chain, and the most common pitfall when making a Negroni.

Learn more about Blue Horizon's approach to impact investing at their website.