PowerPoint demonstration 9 - MMP

Julie validates the Misuse of Market Power (MMP)There are two key prohibitions under the heading of (MMP) consisting of: 1. Misure of market power (generally): The purpose of section 46(1) Pohibits: 1. The misue of market power by firms having a substantial amount of marketer power. 2. Nature: Single firm offence, no agreement required. Casesinclude: Voral Besser, Melway & Rural Press. 2. Sustained below cost pricing by corporations with substantial market share (""Predatory pricing provisions""): Under the misue of the power of marketing: 1. No Recoupment requirement 2. No need for substantial market power. 3. Poessesing a focus on 'sustained pricing below cost pricing'. Cases: Leveraging Market power & Imposing restrictive conditions.