Timestamps
1:50 What is a go market strategy?
3:00 Tactics and execution - what is your clever plan to get your product bought? Level 0 - Build it and they will come. Level 1 - Have ANY sort of plan. Level 2 - Have a CLEVER plan. Level 3 - Use someone else’s plan.
5:36 Setting the scene - Sales and Marketing - Lesley’s Compass
12:00 Toothpaste vs Jet Engines
16:00 Distribution Strategy - Zero Touch, Low Touch, who the buyer is
21:00 Disruption vs Diffusion - Facebook spitting out startups
33:00 Go to market strategies in an era of Bring Your Own Device and Human Avoidance Software
42:00 Channel partnerships
46:00 How do you get started with a go to market strategy?
57:00 Should you build a channel partnership early?
References:
https://firstround.com/review/leslies-compass-a-framework-for-go-to-market-strategy/
https://tomtunguz.com/b2d-go-to-market/
https://a16z.com/2017/06/09/distribution-channel-partnerships-alex-rampell/
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